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    Midwestern State University
   
 
  Jan 17, 2018
 
 
    
2017-2018 Undergraduate Catalog
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MKTG 3723 - Principles of Marketing


3 (3-0)

Prerequisite(s): Junior standing or above or consent of the chair, and ECON 2433  or equivalent.

A description and analysis of business activities designed to plan, price, promote, and distribute products and services to customers. Topics include the marketing environment, consumer behavior, marketing channels, governmental regulations, advertising, and current marketing practices.


Click here for the Spring 2018 Schedule of Classes




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